Tips And Tricks for Twitter Marketing In 2021

Twitter marketing is becoming tricky even for the most sharp-witted marketer. Along with other social media platforms, Twitter has come a long way, from being a place where people used to just share thoughts to becoming a robust marketing platform. It is letting brands communicate with their audience in real-time.

It has more than 300 million monthly active users, so to succeed on the platform, formulating a smart strategy that keeps the audience engaged is essential.

In 2021, it is even important to focus on social media marketing, so here are some tips and tricks for Twitter Marketing that can help you grow on the platform and achieve your goals.

#1 Tell a story

Posting only branded content is not enough to maximize your marketing efforts. Users get hooked to brands that are humane in their approach. Evoking emotions by sharing an opinion on, but some trending conversations can help brands gain more user interaction.

Share the brands’ story through compelling visuals and reply to the customers’ queries, comments, or reviews using personalized messages. Customers get satisfied when they get to know the brand more. Hence, in 2021, lay a focus on being more creative around building a storyline of the brand.

#2 Optimize Using Hashtags

Hashtags play an important role in creating a fuss about anything that the brands need to communicate. Twitter is a hub of conversing through hashtags. Each day, the trending hashtags change.

When you include hashtags in your Twitter marketing campaigns, make sure to keep them short, catchy, and impactful. It should indicate your end goal, easy for the users to use while participating in the campaign, and authentic.

Creating hashtag campaigns that target moving the users on Twitter and help you build a community is a crucial aspect of successful Twitter marketing.

#3 Embed Twitter Profile On Your Website

Embedding a Twitter feed on your website is a foolproof way to get engagement, better conversions, build trust, brand image, and awareness. Thus, augmenting your Twitter marketing strategy.

 You can do so by using social media aggregation tools like Taggbox. These tools collect data from across multiple social media channels, including Twitter, curates, moderates it as per relevance, and displays it into a unified feed customized as per the requirement.

Data aggregation is the process where raw data is gathered and summarized in a quantitative format, and is typically used to gain macro insights from large amounts of data. A commonly known example of data aggregation is the Consumer Price Index (CPI) from the Department of Labor which aggregates price changes in a wide variety of goods and services to track the fluctuation of the cost of living in the U.S.

Embedding Twitter on the website displaying UGC can help drive more traffic, interactions, and sales as the potential users get to know what the already existing users have to say about the brand, which has an impact on their purchase decisions.

#4 Pin Content On Twitter Profile

Pinning tweets is yet another amazing strategy to maximize user engagement and attract new followers. Pinning Tweets will help keep important content on the top of your profile, which in turn helps it fetch more impressions.

But make sure that you are selective when you decide the tweet to pin. Choose only the top-performing ones so that they get promoted further.

#5 Make Use Of Twitter Ads

Using Ads on Twitter is a better way to reach the audience rather than waiting for organic growth. Ads help you in the better discovery of your Twitter profile. Even if the users do not follow your account, they can still reach out to your post.

Marketers make the most of ads by placing them against their target audience, making them appealing enough to fetch the attention of the masses and capitalize on them.

#6 Be Consistent With Your Posts

Being consistent with posting is the best practice when trying to have a Twitter following. Build a voice of your brand and keep sharing your views, branded information, or UGC around the same.

Staying insight will help you generate greater impact and inspire your followers to know more about your brand.

It has become crucial because the amount of content generated online has shot up significantly, which means quality and quantity both matter in 2021!

#7 Run Giveaways & Contests

Contests and giveaways engage the existing and the potential audience to participate and hook to the brand. It has become increasingly important to attract the audience’s attention and make them feel that their attention by asking their opinions in today’s day and age.

Take polls, conduct quizzes and giveaways to fetch user engagement, and inspire them to stick around you.

Over To You

With a massive spike in competition, the strategies need to be changed too. Use this guide to your benefit and enhance your Twitter marketing efforts in 2021.