How Does Marketing Affect Customers Thought Process?

The principal job of a marketing department is to grow the market share through attracting as well as retaining new customers. The most productive way to do it is via the research, study, and management of consumers’ behaviour. Marketing approaches that are contemporary perfectly cope with this task. 

Let’s take a more approaching look at how and why.  

Never-ending advertising

The purchasing behaviour of customers gets substantially influence through marketing campaigns held regularly. The consumer tends to choose one brand over another just because their advertising of the first ones are more frequent. Customers trust few companies more than others just because they have more appealing visual content, better blogs, and use opinion leaders who create positive relationships with the brand. Whether anyone good it or not, they are all subjected to this influence. Just think about the latest time a person went to a supermarket to buy some simple food items and bought some random stuff. Most probably, the person has done it because of the ad they recently saw on TV or online. 

Emotional engagement

Contemporary marketing isn’t planned to inform but to influence and generate emotional connections with brands and their products. People may even not remember where and when they saw particular advertising, but they suddenly feel a certain emotion – happiness, confidence, comfort, etc., when looking at the product on the counter in a supermarket. It results because the advertising the individual saw provoked a particular emotion which got registered in their brain. The brain instantly associated the product with a particular emotion when they saw it. This connection will flawlessly work when customers are deciding factor to buy several similar products of different brands. By using some neuromarketing platform, conduct an exercise for shelf testing to see how it works. 

Shaping of context

We think that we all live in unique social, information and professional environments. But actually, we all live in the circumstances of marketing, where everything is bought and sold. It’s not all about good or bad. It’s just the new and modern marketing reality which defines what one will wear tomorrow, how they will talk to their boss or clients and which per cent of their salary they will spend on dining out. With few exceptions, it’s more or less appropriate and relevant for all, starting from a family in their late 30s to a barely 20 years old young billionaire geek. If someone thinks about this marketing a little bit more, then the person will notice that the majority of information they come across the day tries to sell them something – a product, a political agenda, a behavioural pattern, an emotion, etc. This whole context is created by marketing approaches and tools in all their forms and shapes.

Trendsetting

Suppose one considers blogs of companies that are contemporary. They resemble more like thematic media rather than tools used for the purpose of sales. In order to establish themselves as a principal source of information, companies endeavour to share the expertise they have in specific industries with consumers on it. In such a way, they generate tons of content, including viral ones, which defines buying behaviour by setting a consumer trend. Public credibility and image today are even more worthy than the product itself. Today, even a simple chicken egg can match a trend and knock whatever Instagram records, if it has a relevant message to share and if it’s properly marketed. So, you must have an account on social media applications like Instagram, Facebook, Connected India, and others to grow your business through social media marketing.

Attention management

Due to the immense amounts of information that people consume every day, the ability to concentrate attention has become very limited. All of us are addicted to smartphones, permanently shifting between screens and navigating through dozens of society tabs. Multitasking has become not only a must for anyone but has become a valuable skill. Thus, creating a long-lasting emotional connection has become the only way to capture and retain attention effectively. And that’s precisely what modern brands do with the help of their several innovative efforts of marketing. Marketing redistributes a person’s attention from specific products and trends to other ones. It informs us what to be focused on and what to consider today, making it trivial the next day and substituting it with the new and latest stuff so that people have something to occupy their minds with.

Marketing has a more extensive impact on our behaviour and mind than what we think. The line between what we believe, we want, and what marketing makes us do and wish for is as shaded as never before. Though, let’s not be tense about this. In the long run, everybody will get all benefit from it. Eventually, brands get more loyal customers.