How to Start Fantasy Sports Business in India
5 min readThe fantasy sports business in India is reaching the stars with its growing popularity and multi-dollar revenue generation.
It just all came together, be it the fun gaming, different skills in sports, digitalization, pandemic, and people making lives easier by turning to the online portal. Now with the word in the market, people want to invest in an industry that has a bright future and is evolving with time.
To start a Fantasy sports business, many fantasy sports website development companies have creative and unique solutions ready to hit the market.
To start a fantasy sports business in India, there are a few aspects and a little more insight on how you can presume it.
With the success of many big names like Dream11, Myteam11 India has become the fantasy sports website and app development hub because of its quality and affordability in the global market.
Here are some tips and factors that will help you through the process-
The business isn’t benefitting just the entrepreneurs, users, Government, and many other people involved in making legitimate money.
Fantasy sports companies that have provided employment, breaking the boundaries with their creativity and introducing solutions and a constant evolvement is no less than a huge success for the people directly or indirectly linked with the business.
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Set your objective
Defining your objective is essential; otherwise, you might feel like a lost ship in the sea. You need to be clear about if you are willing to get started for revenue, want to increase your existing branding if you are a media brand, and are willing to have maximum user engagement. List down your major objective as it will make things easier for you.
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Research
Market research is something you have to spend an ample amount doing it. You have to list down, compare, keep track of other fantasy sports companies, choose the best fantasy sports website development company that understands your vision and mission very clearly and is capable of putting it through. In addition, you have to research your budget, features you want, what unique aspect you are looking for or integrated into your product, and many other related things.
Government rules in different regions, what is the process you have to go through, and how. Other legalities and formalities that you have to be through will be a part of your research.
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What makes you different.
When you are in a business with so much competition, you have to tell the users that you have something unique for them, you have to make them come to you, tell them your USP, or maybe your USP will grab their attention and move further. You have to be very accurate with your USP and how you are planning to market it.
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List of sports & leagues
You should know you cannot cater just a single Game to users if you want to start fantasy sports business in India and expect them to download your app for just one service. You have to set your target audience and work according to their interest. You have to provide the users more than they expect and make it a one-stop junction so that they don’t have to switch apps for any other additional thing.
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Data collection
We are nowhere without data. You need to look for a reliable source that would provide you with data. You need to have a background check done with their experience as it might be trouble if you both are new in the business. Data providers have to have experience in the sports sector with leagues or fantasy sports or gaming.
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Legalities
To start fantasy sports business in India, some legalities need to be defined. They will affect the set of rules that you will be applying in the application for your users. The region you will choose will have some guidelines to consider before making a set of rules for your fantasy sports application.
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Marketing your product launch
You need to plan the launch and marketing for your product for the long run. When your product is under development, get in contact with a marketing team that can make a long-term marketing strategy for you without wasting time. Before the product is in the market, you have to make sure it has some presence cerated of its own and have people eagerly waiting for it to come out. You have to create a layer of excitement before hitting the market and making people familiar with your existence.
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Association
You need to collaborate or get yourself associated with somebody from the same sector on a public platform—an established personality and collaboration with big names to solve things for you quickly. The names you get associated with should have a convincing background for users to gain faith in you and have faith in your product.
Wrapping up
When we put out hands into something new, it has to be a challenge throughout the process, infact until the very end. The same is with when you want to start fantasy sports business in India. It will be a roller coaster ride. But, all you have to do is just have your research strong, get a hold of a reliable fantasy sports website development company, and just move with it.
All you need is the right vision, a development team to understand it well, a team that can execute it well, your right approach for marketing, the right time of launching, and choosing the right people or brands for collaboration.
Fantasy sports app development in India is a huge success because of the budget. You get the quality you want at the minimum price for developers and can invest your money in marketing or expanding your feature list.
Also, to begin your research from right here, you can look at the websites of companies that have built many fantasy sports applications that are doing wonders in the fantasy world. Companies with experience in building fantasy sports apps have excellent solutions for sure.