10 Points to Keep in Mind About Push Notifications

Push notifications are pop-up messages sent directly to a client’s cell phone or on their desktop. They can be shown on a lock screen or in the notification of a cell phone. Website owners send it on your device. They don’t need your email id to send it across your device. Besides, you shouldn’t be logged in to a particular website to get the push notification.

Why Use Push Notifications?

With the current change in application use and so much competition prevailing, drawing clients’ attention at the perfect time with the right message is necessary for increasing customer engagement and retention. So there is a need to send customized push notifications messages to various user segments with AI-controlled innovation features. 

  10 Points to Keep in Mind About Push Notifications

• Whether it is backed by a welcoming notification message

First impressions count. Maybe it can be the last impression if the welcome message is not copywritten properly. Sending a warm greeting to your first-time website visitors is important to onboard them and show them that you like their subscription. Sending a welcome notification, including customized offers and messages, is an incredible method to build connections with clients.

• What will be the perfect time to send it?

It varies depending on business and individual. Sending push notifications in the afternoon to a person occupied in an important business meeting is of no use; in the same manner, sending late at night may be overlooked by visitors. So timing is subjective of their work schedule. It would be [referable to send late evening or early night to create a sense of urgency and happening sales. 

• If it is simple and precise?

Keep your title and body language as short as possible. 

Recommendation

1. Title: 15-50 characters.
2. Body: 150-190 characters.

However, test your message on different devices and check how it is displayed before sending it to the user.

4) Whether it is Segmented to the right user?

It means separating clients into sections or groups according to similar attributes. Segmenting helps in getting better results for the push notification.

Segmenting based on –

• Onsite behavior
• The information they have filled in
• Location
• Device
• Browser

Helps in sending the right message to the target audience at the right time.

5) Is it Personalised content?

If you want to onboard a client in the right way, you should personalize the content for the user because every user is unique in their way. Imagine a web push notification to a beauty brand with formal notifications on their lock screen. A big no-no to this strategy.

So Personalisation is cool in pitching. The moment you shift your focus from you to them, see the magic of converting.

6) Is it a triggered notification?

With triggered notification, you would now be able to direct your subscribers along the conversion funnel, help user commitment, retention, which is the only tip of the iceberg. Create a marketing journey visually. Take the help of a journey builder to create, visualize and deploy journey campaigns. Put forward explicit triggers, instinct FOMO asking them that you have a limited time discount or sales offer make goal-based user actions with high significance to improve engagement and conversions.

7) Is Push notifications accessible on AMP sites?

Whether AMP pages support push notifications or not, With the increased use in mobile browsing, push notifications on Accelerated Mobile Page sites is the practice that shines. Supporting push notification on AMP sites shows users can check the notification on AMP pages, and you can send them such messages anytime.

8) Is it backed by real-time notification updates?

Real-time notification is essential to stay connected with your subscribers to give news on real information in their browser. This is ideal for sports applications hoping to keep clients educated regarding scores. Or neighborhood news and traffic applications are hoping to keep clients side by the side of current circumstances. Or on the other hand, travel applications conveying air terminal entryway changes or flight delays for clients on the way.

9) Is it backed by a Call to Action(CTA) button?

When you make the CTA catches alluring to your subscribers, be it rewarding offers or even the language used, you’ll see subscribers clicking your notifications significantly more! For an appealing CTA, effective copywriting with exciting offers or running contests works well. You’ll see your click rate expanding surprisingly.

10) Is it retargeted wisely?

Retargeting is a great way to convert hot leads into paying customers.

Push Notifications is not only about informing subscribers about the launch of a new product or new feature in the existing product; rather, it is also about how to use it wisely to derive the maximum benefit out of it. For instance, customers add items to their cart but cannot complete them due to a lack of time or funds. So you cannot blame them for not completing the sale. You can send them to push notifications as a reminder of items already in the cart and encourage them to complete the sale. This way, you can generate sales from the incomplete shopping of the consumer.

Before you go

The mantra for effective push notification is here- be creative, on time, and quirky! Your notice should immediately get the attention and stimulate the senses. Stay away from the usual standard stuff. Tell them about something truly intriguing like the hot trending news or launch of a new product or any new feature on an existing one or new blog posts, or any attractive offers or schemes. To find out more about increasing your revenue with triggered web push notifications, sign up for a quick, personalized demo.

Tip: Push notifications are amazing and easily adaptable engagement channels with a wide scope of use cases across each vertical. 

When combined into a more multichannel social media platform, they open up the possibility to draw in new visitors for your brand. We suggest that brands keen on beginning on one of the two channels contact a setup SAAS organization to mastermind a demo of their solution. Convey steady messages across channels, including web push, in-application, email, SMS, WhatsApp, and that’s just the beginning. A/B tests push messages and track missions to improve execution.