5 smart ways to get more customers for your app post COVID-19

The COVID-19 pandemic and lockdown to contain the coronavirus spread have disrupted businesses, as demand came crashing down and supply chains were broken. Even highly profitable businesses have lost their grip on the markets. It had been tough for them to sustain themselves in the times of the pandemic.

​Many businesses have already started focusing on digital transformation as COVID-19 accelerated the urgency and delivery businesses are no exception. Delivery businesses have also started investing in on-demand app development to increase their sales. 

But the task does not get finished by merely developing an on-demand delivery app, a solid app experience is indispensable for superior revenues. For this, on-demand apps should be restructured in such a way that can drive high demands for the business.

So, if you are also looking to increase your on-demand delivery app’s demand then this blog is for you. In this blog, we will show you how to continue and grow your on-demand delivery app even after the COVID-19 pandemic.

How to revamp your on-demand delivery app after the COVID-19 pandemic?

Businesses have gradually started bouncing back after unlock. Now, the owners are redesigning their strategies to cope up with the harmful impact of COVID-19 on business. For this, you have to do in-depth research on the current market trends and implement them in your business.  

However, it is tough for on-demand delivery businesses to get their app back into action. The need for safety has immensely increased after the pandemic and customer expectations have also increased. That is why you need to make some modifications to your on-demand delivery business to make it suitable as per the current trends. Here are some intelligent ways to sustain and grow your business after the pandemic:

• Research about the current customer needs

The needs of your customers are not the same as they were before the pandemic, they were totally changed. You may have information about your customers previously, but the pandemic has provided you with a new opportunity to know your customers better.

Today, customers are looking for safety in their daily life. So, to serve your customers better, figure out what they need the most? Which unique thing can you provide for them? Try to find out the needs that have changed during the pandemic.

Ask your drivers about the queries or issues they are getting from the customers. This can provide you with a clear picture of your customer requirements. Implement proper strategies to resolve your customer’s issues.

• Integrate promotional offers

The next step is to attract customers to your brand. Start publicizing your brands on popular platforms. Provide customer loyalty offers to your customers. It helps to get new customers and keep the existing ones. 

Personalize your relationship with customers by wishing them on their birthdays and marriage anniversaries. Apart from this, you can use referral programs to keep your on-demand delivery app back on track. Offer reward points to your customers when they recommend your company to their friends or family. 

Offer goodies that appeal to your specific customer demographic. Giveaway promotional products that are printed with the customer’s name or offer a choice of gifts when they avail of your services.

• Make your payments contactless

In the crucial times of the COVID-19, cash payments can proliferate the risk of infection to the customers and to the drivers. But contactless payments have become a boom for the delivery businesses.

Today, contactless payments have emerged as a secure and effective business solution that is helping delivery business owners to run their business operations smoothly. You can offer your customers various contactless payment options, such as digital payments, RFID payments, POS, mobile wallets, etc.

• Avail safety guidelines

The need for safety has been increased after the COVID-19 pandemic to fight against the harmful effects of this virus. That is why you need to follow the safety regulations imposed by the government. 

To secure your customers from coronavirus, make your deliveries contactless. Instruct your drivers to put the parcel at the customer’s doorsteps. Also, provide comprehensive information about safety rules and regulations to your drivers and admin staff. 

Educate your employees on how to use face masks, hand gloves, and sanitizers. Also, ensure that your employees are healthy and well. If anyone in your staff is unfit, help them financially.

• Harness the power of social media

Nowadays, social media has become the most effective tool for marketing since it connects directly to customers. You can leverage this by posting more stuff about your premises on Facebook, Instagram, and Medium. 

You can also use the story feature of Instagram, Snapchat, or WhatsApp to show the delivery process. Share all your social media channels on the online forums related to your business segment.

Furthermore, you can give a virtual tour of your premise to the customers to make them assure of the safety measures taken against COVID-19. This will help you create great credibility and transparency for your on-demand delivery service as you can assure your customers of a safe delivery experience. 

Conclusion

As soon as your business operations resume after COVID-19, strategies would need to be put in place to revive operations. Maybe you get the same feeling of starting everything from scratch and make tremendous efforts to reclaim your position again. 

Even if the revival means changing the business model, explore the possibility. The strategies mentioned in this blog will surely help you embrace the new normal by setting your business on the road to recovery sooner than later. Thanks for reading this blog.